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Sunday, September 25, 2022

About You’s young catwalk opened by Heidi Klum and Karolina Kurkova

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Catwalk about you

Numerous VIPs attended the inaugural show of About Fashion Week, an international event that will take place in Milan near Farini until September 24, 2022. More than 8,000 participants with international guests and content creators are expected over the five days. In addition to the first, there will be sixteen other fashion shows, where About You customers will be able to buy the looks seen on the catwalk directly on the online platform of German e-commerce. This unique interaction between fashion shows, shopping and the digital world (via smartphone) provides an unprecedented shopping experience. About You pays a lot of attention to young customers who are helped on the site to express themselves individually through the different fashion proposals with more than 400,000 articles from more than 2,000 brands. Here’s who was at AYFW’s launch night. Starting with the beautiful Heidi and Leni Klum, one of the most glamorous mother and daughter couples in the fashion world (All photos by Laura Villani)

Source: Corriere

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