Balenciaga, part of the Kering group (one of the largest fashion conglomerates), has been sharing its plans to change the way we create clothes for several years now. Wanting to make the brand more “green”, he invested in reduction of carbon footprint, supporting projects around the world such as agroforestry and of course the use eco-friendly or recyclable materials to create his clothes. The company’s goal is to become a 100% environmentally friendly clothing company in the coming years. Hence the launch of a new apparel resale platform.
Balenciaga says yes to secondhand
Buying vintage and used items is becoming more and more popular, and the House of Balenciaga decides to “hit” this market as well. Actually, launches its own clothing reselling platform, “Resale Program”an initiative that confirms the company’s commitment to becoming greener.
The Balenciaga Resale Program will work as follows: shoppers will be able to visit select Balenciaga boutiques and sell their old Balenciaga clothing. To be able to resell their clothes, buyers must have the appropriate documents, prove the authenticity of the clothes. The house will be assisted in this process by Reflaunt, one of the largest resale systems for used clothing.
Once the clothes are sold, the “seller» payable in cash or with a Balenciaga voucher – which could be worth more than cash when you factor in the cost of clothes in the house right now. Through this process, her logic begins to be accepted. “circular fashion”and consumers are increasingly buying vintage or used clothing.
The platform is already active and you can find out more information on the Balenciaga website.
Source: Lady Like