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Tuesday, September 26, 2023

The new Intimissimi campaign

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Courier TV

The campaign celebrates women and encourages them to feel confident and valued in every role they play. «When we were looking for the partner who embodied the spirit of our reference clients, we immediately thought of Jennifer Lopez. We want all women to live fulfilling lives and feel fulfilled, day after day,” said Matteo Veronesi, CEO of Intimissimi. Last year, Jennifer discovered Intimissimi during a trip to Italy. «I love Italy – the people, the fashion, the culture, the food and its illustrious history. When I discovered Intimissimi, I was immediately drawn to the precious silks, the romantic laces, the impeccable cuts that emphasize the shapes and the refined design» says Jennifer Lopez, “I am proud to be an Intimissimi woman and I am honored to be seen as a person who embodies their qualities: self-confidence, liveliness and strength”. Riccardo Ruini, Creative Director, captures the dreamy and vibrant essence of the Italian summer with cinematic images that transform the colors of Positano in the new Spring/Summer 2023 campaign. Nuances of fuchsia, reminiscent of bougainvillea, intertwined in the new range, with the orange of the bright sun and the turquoise, symbol of the Mediterranean. Ruini, in collaboration with director Gia Coppola and photographer Chris Colls, perfectly evokes the paradisiacal atmosphere of the Italian coasts. The campaign reveals a day in the life of Jennifer Lopez as, in a moment of playful relaxation, she drinks a cup of coffee while singing “Heaven in a room” to herself. The portrait of a woman everyone can identify with, with a touch of wonder and magic

Source: Corriere

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