“Precise style and a very strong awareness of sustainability with upcycling and recycling projects of their collections,” he says Carlo Capasa, number one of the National Chamber of Fashion the announcement of the winners of the third edition of the CNMI Fashion Trust Grant, the initiative for independent Made in Italy brands to help them grow with financial support and a guiding journey ensured by the Trust network.
Three scholarships of 40,000 euros each They will help Niccolo Pasqualetti, Marcello Pipitone and Setchu. At MAX&Co. granting additional economic support from 15 thousand euros for the Florania brand. «There were ten great projects in the final, it was really hard to choose. But those who didn’t win this edition can win in the future. And everyone, even the non-awarded, will be followed throughout the year by the Fashion Trust with mentoring and tutoring,” concludes Capasa.
«The neighborhood where I was born, Bonola on the outskirts of Milan, was built in the 1960s when my grandparents from Palermo and Puglia arrived in Milan. And the outskirts of Bonola is a world that energizes people, I have always lived there and you are forced to accept what is around you, without an aesthetic vision. People don’t sponsor products and fashion at city ports. So my answer is an idea of sportswear fashion, because in the street, meritocracy wins thanks to sports and those who train win. Everyone is equal on the playing field,” replies Marcello Pipitone, one of the winners. What are you going to do with the €40,000 grant? «To develop an e-commerce site, a sales campaign with well-made samples and products that reach all possible physiques, modular and impactful clothing and of course with Made in Italy. That customers know where the fabrics come from. I dream that Italian companies talk more about their products than about books».
Co-Presidents of the 2023 edition of the Camera Moda Fashion Trust, Chiara Ferragni (TBS Crew and Chiara Ferragni Brand) and Elia Maramotti (Max Mara Fashion Group) who share a special sensitivity for the new generation of creatives. And two exponents of the new generation of fashion that wink at social media and look at the future of the sector from a sustainable perspective.
“When you travel far, you can’t carry so many suitcases. You need clothes that transform, so I thought instead of 5 shirts, one that changes into 5 different shapes – says Setchu -. After that I lived in New York, Milan, Japan, Paris and London and everywhere everyone is looking for the same thing: classic style but with a certain twist. And then I am Japanese with a minimalist soul».
Since childhood I have been intrigued by fashion, which for me is clothing, but also jewelry and accessories, having a global idea of fashion has always fascinated me – says Niccolò Pasqualetti -. What should I do? I would like to improve production and communication efficiency and be able to explain that many of my garments are handmade».
In the selection committee next to Warly Tomei and Umberta Gnutti Beretta (Camera Moda Fashion Trust co-founder and co-chair) personalities from the fashion world. “It was hard to choose the best one, but all the guys had a very clear idea of their fashion project and a similar maturity of their fashion path. With the grants they can make their dreams come true,” he says Sylvie Freund-Pickavance from The Bicester Collection who has been helping support emerging fashion brands for over 20 years. “And we are delighted to be at Fidenza Village alongside Camera Moda Fashion Trust”.
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