Creativity conveyed in a dress, like a blank sheet to tell your life, but also a way to express yourself freely. Under the banner of uniqueness, exclusivity and nowadays essential attention to the environment. A kaleidoscope of elements from which it exploded the world of Fiammetta Fazio, the designer with Greek origins born in Padua, born in 1973, creator and creator of the Madamoro brand. Like the figures created inside by rotating the telescope, Madamoro’s creations, a intersection of warp and weft, in which Fiammetta Fazio’s family passions and personal events converge, as well as the desire to create unique garments, all made by reusing precious remnants of fabrics from the world of high fashion. This choice, an attitude linked to the essential attention to sustainability.
The name Madamoro comes from the fusion of Madame and Morosini, or the owner of the Venetian palace of aristocratic origin, the Morosinis also include a doge, in which the designer lived part of her life, one of the most fascinating pages of her existence. Sometimes even to remember the cultivated experiences of women, such as the Marquise Casati. After growing up in Florence, the designer moved to Venice, and very young she entered the osmosis with the lagoon, meeting Alexandre Wakhevitch (second son of the great artist, set and costume designer George Wakhevitch), from whom their son Andrei was born . Then the transfer to Lecce where the Madamoro project was born in 2016. «The result of my passion for fabrics – explains the designer -. It represents a constant research and reinterpretation of materials through a kaleidoscope of shapes and colors. The same ones that bind me to the years spent in Venice. Just the name given to the brand confirms it».
The Madamoro style is a blend of the designer’s cosmopolitan roots with a deep Mediterranean DNA. Translated into unstructured and flowing lines. «I want them to caress and strengthen the female body. The key to understanding lies in the geometry of the cut and the consistency of the seams, garments designed for a woman of flesh and blood, as I like to describe myself, conscious of her shapes, eager to underline or obscure them». The collection is a series of continuous cuts, trouser suits, tracksuits, dresses and outerwear, which intersect and are renewed season after season by reworking some details. Each garment represents a limited edition as the fabrics are high fashion cutouts. The result of a study that aims to fuse together the volumes, nuances and composition of each precious relic.
History is like the texture of precious fabrics, a mix of unique details. A kaleidoscope of experiences: Greece, Venice and then Lecce
“Both my grandmother and my mother were of Greek descent. My maternal grandmother married a nobleman from Palermo, refined and with a cult of beauty: antiquities, opera, classical music and all that had the patina of the past. My paternal grandparents, on the other hand, were also a noblewoman from Palermo and my grandfather, a carabiniere of the secret service against fascism during the war and then general of the anti-mafia in Rome along with Dalla Chiesa in his last years of service. An extraordinarily complex relationship. BUT also inspiring. Then childhood in Florence and Venice, a unique city»
On the lagoon her love for art and fabrics exploded, but also where she found love and her son Andrei was born. A novel
“As if it were. But it is a true story. In Venice I met Alexandre, youngest son of George Wakhevitch, great artist, set and costume designer for opera and ballet, theater and film; one of the creators of the Aix Opera Festival -en-Provence; the older brother, Igor, musician composed scores for ballets by Salvador Dalì and dancer Carolyn Carlson. And again Marika, the mother of Alexandre, an actress who in adulthood commits herself to the fashion world by collaborating with Yves Saint Laurent Besides the love with Alexandre, it was sharing all these experiences that also shaped me creatively».
It’s Venice
«My passion for antiques started around my 20s. Carpets my first love. A magical period in my life. I have been to Istanbul a lot. In those years, the charm of the Middle East was mixed with a strong sense of belonging to the West. Meanwhile, all my love for decoration and antiques pushed me to continue my studies and I specialized in 18th century Italian furniture in Milan. This is the baggage with which I arrived in Venice to fulfill my dream: to work as an expert in applied art in an Italian auction house. An international city that everyone passes through at least once in their lives. It offers the chance to meet unique people: artists, art critics, musicians and influential figures in finance and business. It doesn’t matter where you come from, it matters who you are and how you behave. How much do you know how to listen and stay put. A world apart, the result of different cultures, where harmony triumphs over differences».
Lecce, another course. And Madamoro arrives
«The auction house in Venice where I worked with Alexandre decides to close. My report ends too. He decides to move to Belgium, me with my son Andrei, he was six years old at the time, we leave for Lecce. My summer vacation destination. A place of joy and serenity. The city welcomes us as I expected and with my wealth of experience in 2016 I decide to give life to the Madamoro project, which brings together my whole life. In reality, everything came about almost by chance. Thanks to my professional history and therefore my artistic knowledge, friends ask me to help them make flower arrangements or upholstery for sofas and curtains. Others make jewelry. Experiences that I have already had in the past when I was in Venice. BUT they are also fascinated by my clothes, all of my own design. This is how Madamoro takes shape until it becomes today’s reality. Each garment is the result of a study that draws inspiration above all from the fabrics I find and use, which remind me of my travels to Istanbul, which refer me to art in all its languages, without ever losing sight of the first requirement of modeling on body shapes. Make it unique.”
Source: Corriere
I am Ashley Cochran, a highly experienced journalist and author. I have over 10 years of professional experience working in the media industry. As an author at The News Dept, I specialize in covering fashion and showbiz news with an eye for detail and accuracy. My work has been widely praised by my peers and colleagues alike for its depth of knowledge on all things entertainment related.
