Apple shifts advertising focus to second most profitable business unit

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A little over a month before the launch of its new generation of iPhones, Apple changed its advertising focus.

The company is now betting on promoting Apple One, a suite of branded services that have already become the brand’s second source of revenue.

Apple’s services are now the company’s second most profitable source

Apple best. All in one. | | Apple One

With just over a month to go before the launch of the new iPhone 14, Apple chose to promote other areas of its business just in time. Because the company’s top-of-the-line smartphone has already received enough attention with all the rumors circulating on the web.

And the Cupertino firm has chosen an advertising focus that, given its business strategy, makes perfect sense, albeit unexpectedly.

The company has released a new ad promoting the Apple One, which offers access to an array of branded services through a monthly subscription. The choice was not innocent. Apple Service Area is now his second most profitable business unit at the company. The first is, of course, iPhone sales.

For this reason, it’s only natural that Tim Cook would “take advantage of the opportunity” to give visibility to areas of great relevance on a financial level before the arrival of a new model of the best smartphone.

Apple One in Portugal

As already mentioned, Apple One gives you access to the company’s various services, including Music, TV+, Arcade, iCloud+ and Fitness+.

In Portugal, the company offers three plans (individual, family and premier) with different access and monthly fees.

In the foreground, a monthly subscription of €11.95 gives you access to Apple Music, TV+, Arcade and iCloud+ with 50 GB. The family plan gives you access to the same services as above for €16.95, but with 200 GB in iCloud+.

Finally, the Premier subscription costs €25.95 and adds access to Apple Fitness+ and 2 TB of iCloud+.

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Source: 4G News

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