A game and a message, via Lego. To celebrate a positive moment from the brand and remember the house’s commitment to new mobility, Kia has decided to create an EV6 made entirely of bricks that remains one of the most beloved toys in the world. are. The work is called Brick To The Future and will participate in all major events from Design Week in April and will also be exhibited at the Kia Energy House in Rome. «The path Kia has taken – says Giuseppe Bitti, Managing Director & Coo of Kia Italia – is increasingly being shared and felt. The sales figures and the perception of an ever-growing brand that has an eye for sustainability prompt us to accelerate the path we have taken. The idea of Brick To The Future goes in this direction, to let people know that building a better world is possible, brick by brick, of course setting themselves a well-defined, as sustainable as possible goal for growth that does not affect the future of new generations”.
The challenge: build a 1:1 scale Kia EV6 with Lego bricks. Stakes collected by the Emilian BrickVision directed by Riccardo Zangelmi, the only Lego Certified Professional, orhe is a Lego certified professional for large projects with bricks, present in Italy. With his staff, he built the full-size Lego model of the electric crossover in four months of work, so with important dimensions: it is 470 cm long, 189 cm wide and 155 cm high. BrickVision designed the model of the car with the computer and planned the number and types of bricks needed. He then built a steel frame to support it the more than 350,000 bricks used to build the EV6. Bricks that not only interlock, but are also glued together. And then there are the working lights and many details that are so well taken care of (one especially the Kia logo) that this model is very realistic, even if it would have been the ultimate genius that it could actually be driven…
I am Ruby Schultz, a journalist and author with experience in the news industry. I have worked at several top-tier publications, such as The News Dept., where I primarily cover technology news. My work has been featured in prominent outlets like The New York Times and Wired Magazine.