Bentley has inaugurated its first (but fourth in Italy) showroom in Rome. Strategically positioned in Via della Magliana, at the foot of the imposing Piazza del Colosseo, and in the beating heart of the Rome Universal Exhibition, the opening of Bentley Rome represents an important moment for the brand’s expansion strategy in Italy. In addition to the direct purchase of cars, Bentley Roma also offers a dedicated after-sales service, ensuring a complete experience for its customers.
20 years of Continental GT
To celebrate this opening, Bentley Roma had the honor of hosting an exclusive model: the Flying Spur Speed Edition 12. A limited edition tribute to the legendary 6.0-liter W12 engine, which will no longer be available from mid-November 2024 is. are available to European buyers. An ode to engineering, the Speed Edition 12 features a number of unique design details, including the Edition 12 badge, a numbered W12 powertrain plaque, Edition 12 embroidery and contrast stitching on the seats, which elegantly blend together. The beautifully finished Grand Black dashboard on the passenger side features an engraved engine firing order, in addition to the inlaid Edition 12 emblem. Exterior features include a high-gloss Blackline specification, 22-inch Speed alloy wheels painted black and self-levelling hubcaps. The key player in Bentley’s commercial relaunch of the 2000s, the W12 engine was launched on the Continental GT twenty years ago. Balazs Rooz, Regional Director of Bentley Motors Europe, commented on the importance of this moment: “The opening of Bentley Roma comes at a crucial time for the brand. As part of our Beyond100 strategy, we have announced the end of production of the W12 engine and the upcoming full electrification of the range from 2024. Bentley Roma has already proven exceptional after-sales service for local customers and now, with its new sales point of contact, strengthens its presence in the Eternal City. We wish the Bentley Roma team the greatest success as they consolidate their presence in the region and continue to provide the impeccable service our customers expect.”
I am Ruby Schultz, a journalist and author with experience in the news industry. I have worked at several top-tier publications, such as The News Dept., where I primarily cover technology news. My work has been featured in prominent outlets like The New York Times and Wired Magazine.