Forget low prices: Nvidia says why new graphics cards will be so expensive

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Jensen Huang argues that Moore’s law has long been “dead” and that chip manufacturers are unable to support innovation at low prices due to the significant rise in the cost of silicon wafers.

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Nvidia President and CEO Jensen Huang has responded to criticism from PC users who believe the new 3D accelerator lineup is expensive. In his view, Moore’s law has long been “dead” and modern realities are such that producers will not be able to keep prices at the same level. The MarketWatch website writes about it.

Huang noted that Nvidia will not reduce the prices of graphics cards and considers them quite justified. According to him, this is because Moore’s law of doubling the performance of processors every year and a half or two no longer applies to graphics chips. He also made it clear that the time when chips became cheaper over time is long gone.

“Moore’s Law’s ability to provide twice the performance for the same cost, or the same performance for half the price, is gone. So the idea that chips will get cheaper over time is sadly a thing of the past,” Jensen said. Huang.

The head of the company stated that at the moment manufacturers cannot support the innovation while keeping prices at the level of previous generation chips. He emphasized that a 12-inch silicon wafer is no longer just a little more expensive—it’s significantly more expensive. At the same time, Huang added that computing problems are not just chip problems, but software and chip problems.

Now the price of the flagship Nvidia RTX 4090 graphics card $1599. High-end product to be followed by mid-range Nvidia RTX 4090 series on October 12 $899. Prices are 7% higher for the top models (RTX 3090) and 29% higher than the mid-range line (RTX 3080) when compared to Nvidia’s previous 3000 series graphics cards coming out in 2020.

It was previously reported that Intel plans to build a trillion-transistor powerful chip by 2030, thus ushering in a new era of computer computing. According to the company’s CEO, Pat Gelsinger, in the future it will combine chip manufacturing, wafer printing, chip packaging and software.

Nvidia has created the Jetson AGX Orin that can literally fit in the palm of your hand. The manufacturer positions it as a supercomputer as it performs calculations based on machine learning and artificial intelligence.

Source: Riafan

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