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Tuesday, October 3, 2023

The Japanese liquidate the famous car brand: over 90 years old

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Datsun was founded in 1931, and since 2012 inexpensive budget cars have been produced under this brand. Recently, the demand for them has fallen sharply.

The legendary Datsun brand goes down in history. According to the Indian website Patrika, the leadership of the Renault-Nissan-Mitsubishi alliance decided to stop the production of cars under this brand.

Where the Son Datsun rolled off the assembly line was in India, at the Renault-Nissan-Mitsubishi plant in China. They became the compact city car Datsun redi-GO, the brand’s latest model in production.

The reason for the rejection of Datsun – unsatisfactory sales figures. Demand for budget Japanese models was low in developing countries, and the brand suffered in almost all markets it was introduced in. Only 4296 cars were sold last year.

Recall that the Datsun brand celebrated its 90th anniversary last year, because it was founded in 1931 and was originally called Datson. Since 1934, Nissan bought it and produced cars and trucks under this brand.

In the postwar period, most Nissan cars were sold under the Datsun brand. There were also cult models such as the inexpensive Datsun 240Z sports coupe. In 1986 the brand was liquidated, but in 2012 it was revived and reoriented to cheap car production.

Datsun was sold in India, Southeast Asia and CIS countries. The quality of the models raised questions and was far from Nissan standards, because, for example, Datsun on-Do and mi-Do were converted into Lada Kalina.

Previously Focus He reported that Mitsubishi has stopped the plant in Russian Kaluga. He produced crossovers and SUVs.

Source: Riafan

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