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Famous movie characters are no longer allowed to smoke. Studios change history, players are pissed

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What you will read in analysis

  • Publishing companies for newly shot movies and TV series they remove cigarettes from all scenes.
  • leads to changing the basic characteristics of some pop culture figures. for example Emma Stone as Cruella de Vil Had to navigate Disney’s “Cruella” story without the typical cigarette tip.
  • Too much actors resent this rewriting of cultural history and they ask: do period films have any meaning now? denying that smoking was common in the twentieth century, for example at one hundred and six?

Smoking is harmful to health. But in contemporary works almost every second rebel or stressed person lights a cigarette. Even in movies aimed at children’s audiences.

A 2019 report from the U.S. Centers for Disease Control and Prevention (CDC) warned that on-screen tobacco use in PG-13 movies (not suitable for children under the age of thirteen) increased between 2010 and 2018. 120 percent.

Streaming companies heard the objection and started fighting the bad habit. They try to limit smoking in movies and TV shows.

However, they soon encountered resistance from actors and actresses who thought this was a restriction on cultural freedom. Or, for example, the reality of the time the movie takes place.

For example, actor Jacob Elordi, who is among the best-known roles of Nate Jacobs in the TV series Euphoria, said in an interview with GQ magazine that he was “at war with Netflix”. And that’s to stay true to his character in The Kissing Booth. Elordi played Noah in the film adaptation of the book by author Beth Reekles. His character in the novel smokes, so the actor wanted it to be like that in his performance. In vain.

Jacob Elordi at Euphoria.

“I remember saying that the character in the book smokes. That’s why I have to smoke too. He has to smoke. He’s a bad boy,” Elordi told GQ. “I thought to myself: Are we lying to millions of fourteen-year-olds? This man smokes nicotine. It says right here on page four – look!,” he added, but the streaming giant did not back down.

… and Cruella lost her toe

Elordi isn’t the only one who goes against the movie studio’s smoking ban.

Colin Farrell was recently turned down for the role in 2022’s The Batman. “Big studios make big decisions about things like smoking cigarettes in movies,” Farrell said in an interview with his YouTube channel in February. Jake’s Takes: “I fought bravely for the cigar. At one stage, I said I wouldn’t enlighten him,” Farrell said, adding that they were still turning him down. “As if a group of twelve-year-olds were going to start smoking Cuban cigars because of me,” he added.

Is Sherlock Holmes the man without a pipe, even with a violin? (Picture portrayed by Benedict Cumberbatch in 2010.)

Emma Stone faced similar situations when portraying Cruella de Vil in Disney’s “Cruella” story. She also had to do without the characteristic cigarette tip she. “This is not allowed in 2021,” the actress told The New York Times last year, laughing. “We can’t smoke on screen in a Disney movie. It was very difficult not to have the cigarette tip that is characteristic of it.’

“I was thrilled that that cloud of green smoke was there, but it wasn’t possible. I’m not trying to encourage smoking, but I’m also not trying to encourage skinny puppies,” Stone joked about his character. Cruella from Disney’s 101 Dalmatians movie. This is exactly what he has planned.

Cruella and the cloud of toxic smoke, 1961.

We smoked, forget it

According to the American Lung Association, about 14 percent of American adults smoked regularly in 2018. That’s a significant drop from 42 percent in 1965, when the share of smokers in the American population was highest.

Public health initiatives to deter tobacco use have existed since the 1960s, followed by the 1998 US ban on television cigarette advertisements.

But does it make sense now to deny that one hundred and six people smoked in period films? “Smoking was so common in the 20th century that it would have been unfounded not to feature it in a drama set at that time,” said writer and screenwriter John Collee, who has collaborated on films like Master and Commander, Happy Feet or Hotel Mumbai.

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Canada is the first country in the world to recommend that warnings about the health risks of smoking appear on every cigarette.

Despite the history, Collee said that smoking in the movie had a strong stylistic appeal.

In the hit series Mad Men about advertising executives living in 1960s New York, smoking is a moral commentary, a metaphor for the dark past, and the brutal chauvinism of the main character, Don Draper.

According to him, Brad Pitt’s character in the 1999 movie Fight Club smokes cigarettes hungrily as if he were eating them. “He looks like he’s smoking, ‘Here’s a guy who doesn’t care much about his own survival,'” he explains, explaining the importance of the Collee propeller.

Tobacco lobby is not stupid

Anti-smoking groups are calling for a long-term reduction in the appearance of smoking on television and in movies. One estimate by marketing consultants and anti-smoking advocates states that Mad Men alone increased sales of Lucky Strike cigarettes by 43 percent. Manufacturers dismiss this as a speculative figure.

Since the advent of talkies, tobacco companies have recognized the power of film to shape cultural norms. In the 1930s and 1940s, they paid Hollywood stars to appear in cigarette advertisements and smoke onscreen.

Marlene Dietrich in Temptation from 1936.

In the 1950s and 1960s, the tobacco lobby focused on television and spent hundreds of millions of dollars sponsoring popular shows like The Jack Benny Program and Gunsmoke. Steve McQueen smoked in Wanted: Dead or Alive. Peter Gunn used to smoke. Even the Flintstones smoked.

In 1962, the American television network CBS assured tobacco companies that television was “the best cigarette machine ever invented,” according to the NYT.

However, in the early 1970s, regulators in the US and Australia began banning cigarette advertisements on television and radio. According to SMH, this caused the tobacco company to refocus on movies. In 1984, American Tobacco provided more than $5,000 cigarettes to the set of Beverly Hills Cop.

“I’m glad it’s becoming more and more common for me to go to the movies and see a pack of cigarettes in the female lead’s hand,” said Hamish Maxwell, then-president of Philip Morris, at a marketing conference in 1983. “We need to continue to take advantage of new opportunities, how to put cigarettes on the canvas and into the hands of smokers,” he said.

from Czech Republic

An early detection program for lung tumors will be launched soon in the Czech Republic. GPs will reach current or former smokers ages 55 to 74. Up to half a million people may be at risk.

Some of the most memorable anti-smoking messages came from the film industry itself. In 1985, actor Yul Brynner, who had smoked since the age of twelve and was dying of lung cancer, appeared on Good Morning America and begged viewers, “No matter what, don’t smoke.”

Everyone has different ideas on how to solve a problem.

India tried to ban all smoking scenes in Bollywood movies in 2005, but failed, in part due to opposition from the creative community that claimed it would limit artistic freedom. Instead, all smoking scenes are accompanied by a sign at the bottom of the screen that warns viewers “smoking is injurious to health.”

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Source: Seznam Zpravy

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